News

We take apart reputation crises as they happen — breaches, lawsuits, product recalls, executive missteps — and look at what the companies involved actually did about them.

Each piece follows the same question: what was said, how fast, by whom, and what it cost. Not because every case transfers directly, but because the patterns do. The first twenty-four hours decide most of it, and the companies that handle them well almost always prepared before the incident, not during it.

CGS.Guru takes part at the UAE–Russia Business Forum 2025! December 10, Dubai, Museum of the Future

On this day, leaders from Russia and the UAE will come together to discuss technology, the economy, and new opportunities for the future. Expect dynamic discussions, insights from ministers and top executives, and the atmosphere of a vibrant international business community

CGS.Guru takes part at the UAE–Russia Business Forum 2025! December 10, Dubai, Museum of the Future

Reputation Isn’t About Reviews or Articles

Real reputation work begins when someone reaches the right conclusion on their own

Reputation Isn’t About Reviews or Articles

Reputation audit: what the information field says about you

For just $150, we’ll conduct a comprehensive perception audit of your company or personal brand online

Reputation audit: what the information field says about you

Reputation Management: From Asset to Strategy

The insights highlight reputation not merely as an image factor, but as a tangible asset with direct monetary value—shaping both company valuation and long-term strategy.

Reputation Management: From Asset to Strategy

Saving Dubai’s Reputation

Once hailed as a safe haven for innovative capital, Dubai has found itself at the center of major crypto scandals in recent years.

Saving Dubai’s Reputation

Pump.fun Under Fire: $5.5B Lawsuit, RICO Allegations, and a Blow to Solana’s Meme Coin Reputation

The initial suit was filed by investor Diego Aguilar in January 2025

Pump.fun Under Fire: $5.5B Lawsuit, RICO Allegations, and a Blow to Solana’s Meme Coin Reputation

Viral Kiss Drama from Astronomer

During a Coldplay concert on July 16 at Gillette Stadium in Foxborough, Massachusetts, Astronomer CEO Andy Byron and HR head Kristin Cabot appeared on the “kiss cam”

Viral Kiss Drama from Astronomer

Reputation Rollercoaster: How Courts Rewrote the Depp vs. Heard Story

From abuse allegations to "bed-pooping" memes — the Depp-Heard legal battle became the ultimate case study in digital-era reputation warfare

Reputation Rollercoaster: How Courts Rewrote the Depp vs. Heard Story