News
We take apart reputation crises as they happen — breaches, lawsuits, product recalls, executive missteps — and look at what the companies involved actually did about them.
Each piece follows the same question: what was said, how fast, by whom, and what it cost. Not because every case transfers directly, but because the patterns do. The first twenty-four hours decide most of it, and the companies that handle them well almost always prepared before the incident, not during it.
When the CEO on Video Call Isn't Real: Deepfake Fraud Hit $1.1 Billion in 2025
Deepfake CEO fraud tripled to $1.1 billion in US losses during 2025. A 2026 case shows exactly how $2.3 million vanished in a single afternoon — through a video call that looked perfectly real.
3 Seconds to Steal Your Voice: Why Deepfake Fraud Is Now Industrial
Three seconds of audio is all it takes to clone a voice in 2026. Deepfake fraud has gone industrial — and most organisations are still training for yesterday's threats.
AI-Generated Reviews Now Exceed 40% of All Fake Reviews — Trust in Freefall
Here's the paradox — the more AI improves, the harder it is to trust anything online.
AI-Powered Phishing 2026: When Your CEO's Voice Is the Attack Vector
AI-powered phishing now uses cloned voices and synthetic identities. For corporate reputation, this creates a cascading risk that goes far beyond financial loss.
Deepfakes Became a Service. Your Reputation Is Under Attack.
Deepfake-as-a-Service grew 900% in 2 years. Voice cloning crossed the threshold of indistinguishability. For reputation, this means defense must be proactive.
OSINT as a Reputation Management Tool: How Open Data Is Changing Corporate Intelligence in 2026
In 2026, OSINT has become a standard tool for corporate intelligence and reputation management. This article examines how open-source intelligence helps companies detect reputation threats before they escalate into public crises.
AI Search Is Rewriting Reputation Rules: What Businesses Must Know in 2026
Generative AI and neural search are reshaping how brands appear online. In 2026, reputation is no longer static—it is dynamically assembled by algorithms with every query. Here's what this means for businesses and how to build reputation that withstands the new rules.
