Deepfakes Became a Service. Your Reputation Is Under Attack.

Know what truly scares me? Not deepfakes themselves — but how easy they've become to create.

In 2023, there were about 500,000 deepfakes online. By 2025 — already 8 million. Nearly 900% growth in two years. But numbers are just background noise. Here's what matters: Deepfake-as-a-Service is now reality. Anyone can order synthetic video with your face and voice for pennies.

Voice cloning has crossed the 'threshold of indistinguishability.' A few seconds of audio — and AI creates your copy with proper intonation, pauses, even breathing. Major retailers receive over 1,000 fraudulent calls daily. From AI. With real people's voices.

Sora 2, Veo 3 and dozens of startups have reduced the technical barrier to near zero. Describe an idea — get a finished video in minutes.

For reputation, this means one thing: defense must be proactive. Weekly mention monitoring no longer works. You need to track synthetic content emergence in real time — before it starts destroying trust in you or your business.

Paradox: the more powerful AI becomes at creating fakes, the more important… another AI becomes — for detecting them. This is no longer a technology question, but a speed of reaction question.

Your face and voice are your assets. Are you protecting them like your bank account?