Reputation is shaped constantly

The reputation of an individual or company constantly evolves under the influence of news. Positive factors require time to take effect, while negative ones have an instant impact. Your mistakes, careless statements, conflicts, or claims from government agencies – these entities possess near-absolute ability to influence public opinion.

You could become a target of information attacks – from competitors or ill-wishers. In information warfare, offense always outweighs defense.

Your reputation is perpetually under threat. Which means – it’s under our protection.